At Bresslergroup, we believe that behind every successful design, and successful designer, is a singular, passionate purpose. And it is with that same unrelenting sense of purpose that we approach the new product development process.

A Common Purpose.
Our first step is the assembly of a product design team with our client at the center. Assembling the right team is the key in how to perform the new product development process. Each team consists of minds from many disciplines, all working with a single-minded dedication toward common goals: Creativity. Usability. Efficiency. Success.

Teaming skilled practitioners from the worlds of research, industrial design, mechanical and electrical engineering, graphic design and production, we attack each product design project simultaneously from all sides. And through this streamlined and highly integrated new product development process, we are able to design and develop more functional and desirable products most efficiently.

A Deeper Purpose.
Clients who hire the Bresslergroup product design firm generally do so not only to benefit from the height of our standards but also from the depth of our experience.

Drawing on a collective history of over 1500 product design projects for clients as diverse as Black and Decker, Motorola, Becton Dickinson and Honeywell, there are few problems we have not successfully resolved. And with an average tenure in the field of over seventeen years, our staff members bring a wealth of individual experience to their work. In short we’ve proven that we know how to perform the new product development process.

Creativity with A Purpose.
In a world where distinctions are becoming ever more indistinct. Where a $10 wristwatch may well keep better time than a $10,000 chronograph. Where new products proliferate, and differences between them are the difference between success and failure, product design that communicates has never mattered more.

At Bresslergroup product design, we use the tools of behavioral science to identify conflicts between end-user desires and available products. Next we define the product design opportunity and open the floodgates of creativity. Then our designers and engineers rapidly develop a distinctive and desirable product that will fill the competitive void.

Over the past three decades, our new product development process has produced success on many levels. Our designs have earned over 100 patents and won more than 75 major product design awards. Our reputation has grown along with that of our clients. And most importantly, our products have succeeded in the one place that matters most: the marketplace.

After all, that is our purpose.