Nicole Kaplowitz, PhD
Senior User Researcher

Nicole became hooked on Human Factors as soon as she learned what it was: making peoples’ lives easier through design.

Happy to discover there was a name for her lifelong tendency to dig into problems to seek out better solutions, Nicole committed fully to the field, earning an MS in Applied Psychology and a PhD in Human Factors Psychology from Clemson University.

She soon gravitated toward medical device usability, racking up expertise in experimental design, task analyses, heuristic evaluations, competitive benchmarking, usability testing, and writing human factors reports that help clients improve their product, and if necessary, submit it for FDA approval. The more than 1,000 usability testing sessions she has moderated for everything from portable handheld devices to large clinic/hospital machinery have helped launched valuable devices — and prevented dangerous ones from hitting market.

Nicole’s favorite part of being a user researcher is meeting new potential users and learning how their unique preferences, capabilities, and limitations affect their interaction with a given product. She has learned that no matter how hard you try, you can never predict every single thing a user will do.

Before coming to Bresslergroup, Nicole spent four years at Core Human Factors, Inc., managing all aspects of user experience research for medical device industry clients. Originally from Florida, she loves to be outdoors. Outside of work you’ll find her running, fishing, cooking, reading, and playing poker.

What's your favorite all-time product? Does TSA Pre-Check count? If not, I’d say my quadruple egg poacher or vintage Zig Zag corkscrew. Finish this sentence: Design is ... ... empathy for the user. Any hidden talents? I can do a mean headstand.