Vladlena Belozerova
Senior Industrial Designer

When Vlada was growing up in Uzbekistan during the collapse of the Soviet Union, she got her hands on a bootleg VHS tape of The Fifth Element. The movie sparked her imagination, making her wonder how people might live in the future.

She continued to be inspired by sci-fi and its depiction of the day to day and decided that designing the future was her dream job.

Today Vlada designs the future at Bresslergroup. She loves the steady stream of new challenges, inspiration, people, and learning opportunities — and fresh excuses to get lost in Wikipedia — that come with being a consultant, something she has done for most of her career. She feels entirely at home in the design process, especially collaborating with colleagues and clients and finding solutions by talking and sketching through problems.

Since graduating from the Rochester Institute of Technology with a BFA in Industrial Design and entering the work world, Vlada has discovered she excels at forecasting trends and at sorting through large amounts of data to find essential insights. Outside the office you will find her sorting through yarn for her latest knitting project, traveling, and cooking and eating food with ingredients that sound like they could be in a sci-fi flick. (Ask her about it.)

What's your favorite all-time product, and why? Game Boy. When I moved to the U.S., I couldn't speak English. Video games provided a common cultural touchpoint. If you could redesign anything, what would it be, and why? Logins and passwords for all the services we use in our day-to-day lives — it's time to make them more human. What are you curious about? Textiles — knitting in particular, and how far we can push a single thread to be pliable, stiff, stretchy, airy, dense, or supportive.