Bresslergroup's director speaks about research methods at the About, With and For Conference

Philadelphia, PA - October 13, 2006 - Michael Flanagan, director of marketing of Bresslergroup was among invited presenters at Illinois Institute of Technology's About, With and For Conference on October 6, 2006 at East Bank Club in Chicago. Flanagan spoke about how feeding the innovation process often requires the creation of custom tools for eliciting relevant user inputs. The presentation detailed how Bresslergroup created hybrid methodologies that combine the strengths of trained researchers and industrial designers. The AWF conference focuses on advancing the practice of user-centered design research. A platform that fosters cross pollination of new ideas and concepts of user-centered research methods, about, with & for is imperative when facing today's demanding market challenges.

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