Product Design Firm Sponsors World Usability Day

Philadelphia, PA – October 25, 2007 – Bresslergroup, an award winning product definition, design and development firm is a Platinum sponsor for this year’s World Usability Day 2007 Event in Philadelphia.

World Usability Day was founded to ensure that the services and products important to life are easier to access and simpler to use. More than 40,000 people in 175 cities in 35 countries participated in World Usability Day 2006.

The focus for World Usability Day 2007 – November 8, 2007 – is healthcare. Whether it's new medical devices or technologies; drug research, approval, or delivery; patient forms or medical record sharing; emergency disaster planning; increasing the functionality of hospitals; or everyday healthcare delivery, EVERYONE is affected by usability in healthcare.

Bresslergroup has developed innovative healthcare products for such clients as Becton Dickinson, Alcon Laboratories, Dentsply International and Johnson & Johnson. Their participation in this event is a good match because improving the user’s experience is of utmost importance to Bresslergroup with each of the products they influence.

Click here for more information on World Usability Day in Philadelphia.

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