Research

Bresslergroup can show your company how to perform the new product development process in order to help your company succeed. By utilizing our service for your new product development, you will be working with a company with decades of experience and proven results. Strategic planning plays a major factor in the development process for your new product or even existing product, let our company show you how to accomplish your goals.

• Market research

• User research

• Design research

• Ergonomics analysis

• Patent research

• Technical feasibility

Qualitative, quantitative and semi-qualitative methods including:

• Focus groups

• Face-to-face interviews

• Mall intercept

• Surveys

• Observation

• Competitive audits and benchmarking

• Conjoint analysis

• Concept testing and screening

But a different approach is taken for each project, based on the information available and perhaps more importantly what's missing. Often times there are information gaps that are not easily filled using traditional research methods. And frankly, to innovate you have to ask questions differently. So we invent ways of gathering fresh inputs to help solve unknown or unclear customer problems. There are countless secondary resources and research methodologies that provide information on any number of subjects. But often the traditional tools do not yield new insights. So in addition to the following traditional research tools, we create and employ new product research methodologies designed to feed new bits of undigested, unprocessed information directly into the brains of the new product development team. In our view, the new product research development process should be a team exercise, with the tools created and implemented by the team.