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Design & Innovation Strategy

Companies who excel at bringing innovative products to market have a powerful competitive advantage. 

At Bresslergroup, Design & Innovation Strategy asks and answers the questions that reveal your best path to innovation. Understanding your goals, customers, strengths, and opportunities is a critical first step in your product innovation strategy.

What are your goals?

Clients come to us with goals that range from targeted to open-ended. Maybe you’ve developed or acquired new technology (read more about Technology-Based Innovation) that you need help integrating into a product consumers will easily adopt. This goal drives a different strategy from that of a client who wants to lean on core strengths to launch into new product categories. Successful business strategies follow the clear articulation and understanding of business objectives.

What do your customers think?

Finding the right problems to solve for your customers is a crucial step toward innovation. Research into customer insights reveals where and why customers are struggling with existing products and tasks. This can begin to highlight real opportunities.

The scope and methodology of customer research varies according to product type and market segment. We leverage different techniques for different types of users, markets (for example, B2B versus B2C), and products. Some projects’ constraints dictate a leaner analysis. Other projects necessitate one that is more rigorous and complex.

We’re nimble in our approach to finding the research regimen that will match our clients’ objectives and limitations. (Read more about Design & User Research.)

What are your strengths?

Competitive benchmarking, brand extension research, and Five Forces Analysis are some of the tools we use to understand your most valuable assets. Your internal strengths might include your brand, proprietary technology, manufacturing partnerships, familiarity with your customers and their needs, or some other resource that differentiates you from competitors. 

Where might technology fit in?

What technologies are becoming smaller, less expensive, and more readily available to solve problems in new ways? How can your existing technology be adapted to another product category? Which technology is the best fit to enable a particular customer task or outcome? Surveying the current and emerging technology landscape for opportunities gives us the information we need to help you chart your next steps.

User personas drove a new visual branding strategy for Ventev.

Framework for Growth

Developing and launching new products can be a risky venture, but we remove that risk with a proven process that is adaptive and effective enough to allow us to be both reliably nimble and innovative.

We pull from LUMA Institute’s system of innovation methodologies to design a structured ideation program that will best extract key customer insights and prioritize opportunities for you. This customized, targeted approach features different types of workshops that our team is experienced at setting up and leading, either on-site at your office or at our space in Philadelphia. 

When we begin by understanding your goals, customers, strengths, and opportunities, we can focus your innovation efforts and position you for success. The next steps in your innovation roadmap might include a new visual branding strategy (Product Brand Language), a disruptive product experience (Digital-Physical Design), or integration of emerging technology (Technology-Based Innovation).

The best way to start is with a conversation.

Ready for innovation? Let’s talk.

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