Design research leads to the catalysts that make innovation possible. It helps us “defuzz” the front end of product development.
Early in the design process, insights into unmet needs expose opportunities. This is Research for Discovery. Evaluative Research plays a major role later on, when we test concepts using a variety of methods. Research drives distinct, effective decision-making and improvements at every juncture.
The goal of research at the front end, or beginning, of the product development process, is to understand customers’ needs, wants, and frustrations, and how they might be better served by a product or service. These generative research methods uncover tangible, useful information that quickly become opportunities.
Projects benefit — both in effectiveness of solutions and eventual time to market — from a team’s designers and engineers discovering in real time the insights being gathered by their trained researcher colleagues.
The concept testing and usability testing we do throughout the product definition and development phases is part of our cross-disciplinary process, with continuous interplay between researchers, designers, and engineers. Our in-house research, design, prototyping, and testing capabilities result in rapid and effective improvements. Storyboards, simulations, models, and mockups are created, evaluated, and matured, leading to higher fidelity models and building confidence in the right solution.
Evaluative research is especially vital for mission-critical, Rugged & Portable, and Medical Products where safety, efficacy, and performance can be a matter of life or death. The rigorous approach we’ve established for developing products in these specialty categories informs our consumer work. Similarly, our focus on usability and user experience for consumer products rubs off on our Medical Products development.