Expertise / Interaction Design / Interaction Design

Interaction Design

GUI design processes apply human-computer interaction design principles to create or improve visual presentation of information. Our design team designs the GUI design screen or page composition, color scheme, typography, information graphics and customized icons, buttons and other visual elements. The graphical approach may be driven by existing client guidelines or created fresh for a new application or brand. Where appropriate, our gui designs accommodate internationalization through appropriate labeling schemes and the design of international symbols or the creation of custom gui iconography.

But we are on the cusp of a significant trend in product design and gui design methodology, where the longstanding divide between physical and cognitive modes of interaction will disappear. Consider, in general terms the distinction between primarily physical human-artifact interactions, and those that are primarily cognitive in nature.

Physical artifacts are those whose primary design intent is the mechanical transportation or transformation of matter. Think automobiles, appliances, tools, basically the main focus of industrial design in the last century. Such products are ideally designed around human anthropometric and ergonomic principles to maximize efficiency, effectiveness and safety. Often these artifacts require significant experience to develop proficiency or “muscle memory”, and those who achieve a high level of skill may be considered craftsmen, or even athletes.

Compare this to cognitive artifacts and / or gui design that essentially store and transmit information – books, radios, telephones, wristwatches, personal computers and so on. While these artifacts all intrinsically require physical interaction, it is typically trivial in its nature - it requires relatively limited manual dexterity to turn a page, click a mouse, press a button. The majority of design focus is on the user interface and its visual display of information – the “heavy lifting” with these artifacts takes place in the head of the user, so gui design for the mind, not the body, takes precedence.