Fellows-White-Group
Fellows-White-Group
June 4, 2014

2014 Excellence in Design Award for Fellowes AeraMax Air Purifiers

Appliance Design magazine recently announced the winners of its 2014 Excellence in Design awards. Bresslergroup won a Silver in the Small Appliance category for its work on Fellowes AeraMax Air Purifiers, which included devising the innovation and product branding strategy, interaction design, industrial design, and usability and sustainability optimization for this new product line. We created a unique visual identity via integrated industrial and user interface design and cost-effectively leveraged all retail outlets by manipulating colors, materials, and finishes to create three SKUs with different levels of sophistication.

The EID awards are selected by an independent panel of design experts “on the basis of creativity, ease of use and visual appeal.” Winners were announced in the June 2014 issue of Appliance Design magazine.