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September 30, 2015

Bill Horan Talks Branded IxD with DMI

A customer’s perception of a brand is shaped by myriad factors that add up to his or her overall experience. Crafting a unique and effective journey requires thoughtful interactions across all touch points, from Awareness through Advocacy. 

In the DMI Web Conversation, “Brick by Brick: Brand-Building Through Interaction Design,” Bill Horan joins DMI’s Pamela DeCesare to break down the strategy, tools, and techniques for creating branded interactions for a successful end-to-end product experience.

Watch the recording of the webcast online, and follow the conversation on Twitter at #BrandedIxD.