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September 3, 2015

Bresslergroup Hosts dmi:NightOut for DesignPhilly 2015

For DesignPhiladelphia 2015, Bresslergroup hosted a dmi:NightOut featuring a cross-disciplinary presentation about the challenges and opportunities of designing digital-physical products that connect with people right out of the box.

Bill Horan, Bresslergroup’s Creative Director, Interaction Design, and Chris Murray, Director of Industrial Design, presented ideas for integrated teams of interaction and industrial designers to foster brand love and loyalty by infusing end-to-end product experiences with brand values.

The Design Management Institute (DMI) sponsors dmi:NightOut — an evening of conversation that is an opportunity for the local design community to connect — around the globe. 

Bresslergroup’s dmi:NightOut, called “Product Branding’s Next Wave: Merging the Digital and Physical,” took place in our new office space on October 14th, from 6 to 8 p.m. Read the recap of the event on our blog.