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December 24, 2015

'Design Thinking' Book Giveaway!

More than 250 people threw their hats in the ring for a chance to win one of five free copies of  Design Thinking: New Product Development Essentials from the Product Development Management Association (PDMA), a new manual for innovation. The giveaway ended on December 23rd, and winners will be notified on December 30th.

We can vouch for the book, because we helped write it. JD Albert, Bresslergroup’s Director of Engineering, and Keith S. Karn, PhD, our Director of User Research and Human Factors, are two of the industry experts who help define this “systematic, more creative and human-centered approach to innovation.”

Get a taste of JD and Keith’s chapters on design thinking for early-stage ventures and on integrating user interface and industrial design for richer product experiences by reading their recent blog posts, adapted from the book: The 6 Prototypes Every Startup Needs To Make and A Plan for Integrating Hardware and Software.

To learn how design thinking figures into Bresslergroup’s work, check out our Design & Innovation Strategy expertise.