Bresslergroup, DMI, and Penn IPD are excited to present “The Great Innovation Debate,” a dmi:NightOut during DesignPhiladelphia 2016. Does great innovation result more consistently from user research pull or from new technology push? Think of the most disruptive products, the ones that changed society. Were they driven by user research or technology? Which will drive design’s most significant breakthroughs in the future?
Was human-centered design guru, Don Norman, correct when he famously wrote, ” … design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs. … New conceptual breakthroughs are invariably driven by the development of new technologies.”
Are breakthroughs overrated? Consider what John Maeda wrote: “I believe the passionate incrementalism of the iPhone 5 is just as important a design accomplishment as the original breakthrough of its predecessors.”
Are you for Team Research or Team Technology? Hear industry professionals from Bresslergroup, Penn IPD, Comcast, Black & Decker, and more duke it out. The debate will be moderated by Chris Murray, Bresslergroup’s Director of Industrial Design. The audience decides the winner!
This event on Thursday, October 13, from 6 to 8 p.m., is hosted by Bresslergroup — following the debate, the audience and participants are invited to stick around to network, nosh, and debate amongst themselves.
(Last year’s Bresslergroup event for DesignPhiladelphia sold out early — this event is free, but space is limited so reserve your spot!)
Bresslergroup is a research-driven product innovation lab and design consultancy. Our curious thinkers, makers, and problem solvers challenge and inspire each other every day to discover elegant solutions to complex development problems.
The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers — and to the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation. DMI focuses its mission in three areas: design valuation, education, and connection.
The University of Pennsylvania’s Integrated Product Design Master’s program (Penn IPD) merges the disciplines of design, engineering, and business for the purpose of creating compelling new products and experiences. The program is designed to train students in technology, business, manufacturing, aesthetics and human-product interaction and provide them with a framework for bringing these disciplines together to create something new.
DesignPhiladelphia, a signature event of the Center for Architecture and Design, in the oldest design event of its kind in the country and annually showcases the work of over 400 practicing architects, designers, and creative professionals. Experience design in unexpected ways through more than 120 exhibitions, workshops, demonstrations, tours, talks, and events held in venues across the city. Learn about wide-ranging topics, including architecture, urban planning, landscape, graphic, multimedia, product, furniture design, fashion, and the like. This year’s Festival kicks off on October 7 and events run from October 6 – 16 (no programming on the 11th + 12th for Yom Kippur) For more information on planning an event, sponsoring, advertising, or attending the 2016 Festival, visit: designphiladelphia.org.