April 11, 2017

Mathieu Turpault Answers "What Is ID?" in IDSA's Innovation

Mathieu Turpault, a Managing Partner and Director of Design at Bresslergroup,  is a contributor to the Spring 2017 issue of Innovation, the quarterly of the Industrial Designers Society of America (IDSA). The Spring 2017 issue, guest-edited by Peter Bressler, invited seven industrial designers to answer the question, “What Is ID?”

I explain my job as studying people in everyday life and figuring out how to solve the problems they encounter.

In “A Profession That’s Easier (Now) to Define,” Mathieu writes about his own evolution as an industrial designer alongside discussion of the profession’s evolution. Thanks to a growing awareness of design thinking, industrial design has become easier to explain. With twenty-five years of practice, Mathieu writes, he has also become better at articulating what he does: “Today I explain my job as studying people in everyday life and figuring out how to solve the problems they encounter.”

As industrial design expands, it becomes more specialized. Designers are increasingly working within niches of highly focused products as opposed to dealing with a range of products spread across categories and industries. Expertise is evolving to become less about the product and more about defining the problem. 

One thing that will never change is the ever-changing nature of design. “You can’t get bored with something that’s always changing,” Mathieu writes. “I believe this is one of the reasons why so many people choose [industrial design] — we’re always learning something.”