Metrologic Orbit Barcode Scanner

Bresslergroup started the process with competitive analysis and store visits to understand human factors requirements and how competitive products were used and viewed by actual store personnel. Research suggested that store clerks would benefit from a barcode scanner that was easy to place anywhere in their workspace and was easy to either pass goods in front of or pick up to scan larger items.

Imagine
Analysis of the research effort led to the development of the round head, sized just right for a full range of users. The base is also very stable which allows placement where the user wants versus where the installer chooses. And the overall form of the device with soft curves and pet like appearance resulted in a product that was very approachable, even inviting.

Implement
We worked closely and quickly with Metrologic's electronics team to understand packaging, assembly and service requirements. Then we implemented the chosen concept using Pro/E. The resulting casework files were sent to their Asian production partner for tooling and production.

Impact
The entire process from research through first production parts took less than 6 months which helped Metrologic launch Orbit in advance of plan. The next eighteen months brought record sales and led to the introduction of several other scanners designed in the same collaborative fashion, thus rebranding their product line.