Demonstrable Features Drive Record Sales

Cutco Ice Cream Scoop and Cheese Knife
Building from their heritage as one of the first truly ergonomics driven kitchen tool makers Cutco (Olean, New York) hired Bresslergroup to design and develop a new line of kitchen tools. Ergonomics drove the basic handle forms and the product design team created a formal vo cabulary as well as materials and color selection that tied the devices together. To date, the pair is responsible for over $7 million in sales.

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