Cool Mechanism Combats Odor

Penguin Brand FreshTwist Shoe Deodorizer
Stinky shoes are a reality for teens. But Bresslergroup's research and product design team found that teens either weren't bothered by, or were embarrassed to disclose the problem. So our client Shoestore Supplies (Sharon Hill, Pennsylvania) gave them the ability to discretely tackle the problem with a cool and easy to use device. The resulting twist action also creates a level of interaction with the new products which is kind of fun.

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