ICI Insecticide Dispenser

ICI Americas insecticide marketing group felt there was an opportunity to created added user value to their bulk insecticide products by providing a measuring dispenser -- free with each new quart of insecticide. They wanted to spend $1.50 or less for each dispenser. Bresslergroup's onsite observation and interview process uncovered several critical criteria that enabled an award winning design that exterminators truly loved.

Imagine
The ICI dispenser is designed as a 3 part injection molded product. The body includes a large flange to prevent the fluorescing of insecticide powder, and horizontal ribs which provide a large diameter low contact grip surface, and distinct appearance.

Implement
The measuring chambers vary in size with the insecticide that they are packed with. And for disposal, the red torque handle is broken off separating the chamber and preventing its use for other applications. It also complies with the EPA triple rinse requirement.

Impact
Providing more function than initially specified for less cost than originally targeted, the product was a resounding success in the market. The ICI design received an Industrial Design Excellence Award.