Perhaps the Ultimate Impulse Item

MSI Digital Tire Gauge
Radio Shack ordered 60,000 digital tire gauges from our client MSI (Fairfield, New Jersey) for display at cash registers during the holiday rush. In under a month the whole initial order was sold. Designed as a stocking stuffer product for dad or a high perceived value gift for friends and coworkers, the new product is also highly accurate and can help with fuel economy and auto safety through properly inflated tires.

IDEA & Good Design Awards

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