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Welcome to Bresslergroup, a full service product development
firm. You’ve landed in our process section, which details
development phases through case histories. Step through our process
using the phase names listed to the left. Use the navigation
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Introduction
VIDAR (Herndon, VA) is a leading supplier of document and x-ray
scanners. The company built its business serving architectural
and engineering markets, but in the early 90s saw an opportunity
to enter the medical market. The resulting VXR-12 film digitizer
was a top loading x-ray scanner used to digitize and store medical
x-rays. Since developing the VXR-12, Bresslergroup has worked
with VIDAR to build the product line and their brand in the medical
imaging market. VIDAR has expanded the line to include the five
other scanners and the recently introduced Sierra – all
of which follow the signature vertical format pioneered with
the VXR-12. Bresslergroup has helped VIDAR maintain ease of use,
sighting flexibility and visual brand vocabulary – all
hallmarks of the market leading VIDAR brand. This evolution is
represented by the Sierra which is 1/3 the weight of the competitive
units and roughly 1/5 the overall volume. It is the first digitizer
available for under $10,000 (US).
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