Production

Almost immediately, customers grasped the functional advantages of the VXR-12. And when they found that the price was lower than competitive units, sales took off. The VXR-12 and subsequent product line expansion have helped VIDAR grow from a non-entity in the category in the early 90s to its current position as global market leader. They have nearly 95 percent share in two key diagnostic imaging segments – dosimetry and treatment planning. Since introduction in 1993 the medical scanner line has grown to represent twenty percent of overall corporate sales. More importantly the product line delivers very attractive gross margins due to market acceptance and the manufacturing efficiency of the design. In addition to business success, the product line has earned design honors with the VXR and SIERRA each winning IDEA awards. This combination of innovation and product development efficiency raises a high bar for VIDAR’s competitors. And as our VIDAR / Bresslergroup team continues to work together into the future, the brand will grow and prosper as it has over the past 15 plus years.