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Demonstrable Features Drive Record Sales
Cutco (Olean, NY) sells by way of their direct sales force. The company built a reputation for high quality cutlery by promoting ergonomic handle design developed by Thomas Lamb. The “Lamb” handle combined with their “forever” guarantee helped Cutco build a strong and loyal consumer base. And while the Lamb handle works well for knives, it is not universally adaptable to all kitchen tools. So our design team developed a new handle family with the ergonomic features inherent in the existing knife line, while creating a distinctive look and feel for the new product family.

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