Planning

Bresslergroup’s objective in the new product development strategy was to create a new and distinctive line of kitchen tools to complement Cutco’s line of cutlery and cookware. The first products to be introduced include an ice cream scoop and a cheese knife, followed by a garlic press and can opener. The line was also planned for expansion to include additional kitchen tools in the future. The most significant challenge in the new product development strategy was to create a handle look and feel that held together across a range of very different tools. So we created a Kitchen Tool Usability Matrix which detailed requirements for distinct grip, motion and handle orientation. Additionally, Cutco sells by demonstration and relies on interesting features to distinguish their products from traditional retail competitors. They charge premium prices and as such require that each new product in the line provide unique and demonstrable features geared towards the new product development strategy.

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