Production

In the end the project was pulled off on time, on budget and resulted in extremely strong sales for Cutco. The scoop ranked number 8 in volume for Fall 2002 out of 360 products – one of their best product introductions ever. The scoop and knife were also introduced as components in three new gift sets. Sales from the ice cream scoop and cheese knife as open stock products and gift sets are so far over $6,000,000. The Cheese Knife was the second best selling product in Cutco’s fall catalog - which shows 95% of their products. The Ice Cream Scoop was #8 - so both were in the top 10 out of approximately 360 products/set combinations. Their Entertainer Pack which includes the cheese knife and ice cream scoop, as well as Cutco’s existing Vegetable Peeler and Pizza Cutter sold three times more units in 6 months than they projected for an entire year. It retails for $119 which is usually a bit above most people's threshold for gifts. It was their third best selling gift box set (out of 19 gift box sets) and would have been #1 if it were out for the full year.

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