Medical Product Development Process – Clinician and Technician

Over our history we’ve developed medical products for use by a broad range of medical professionals including physicians, nurses, dentists, hygienists, physical therapists, home health professionals and others. During the research phase of most medical product development projects we rely on observation and interview with these expert users to gain insights around their likes and dislikes regarding existing products as well as their unstated desire for improved tools and processes. These users are highly skilled and highly opinionated and are as essential to the medical product development process as our internal medical research, design and engineering team members. A typical medical product development process integrates these experts throughout, often resulting in the development of formal or informal advisory teams.

Clinicians provide great sounding boards and help the medical product development team recognize opportunities for innovation while helping designers maintain familiarity and / or understandability. One of the key differences between developing products for clinicians and medical professionals versus the general population is the training factors particularly with medical / surgical devices. These users are highly trained and skilled tool users. And as a result have mastered certain techniques using existing tools. So the design team needs to understand how to create new forms and features during the medical product development process that will improve the quality of care without introducing undue change to technique.

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