Medical Product Development - Patient and Consumer

At the end of the day, the patient is everyone’s focus. In cases where we’re developing product that health professionals use to interface directly with patients, design sensibilities are heightened. Patients are naturally stressed by health procedures and it’s in everyone’s interest to make their experience as pleasant as possible and this should be considered during the medical product development stage.

This sensibility drives form development and color and graphic applications as well as interface design. Something as simple as non-threatening forms, relaxing colors or soothing sounds in the medical product development can make the overall experience easier. As with other parts of the medical product development process this creates challenges and opportunities in that you have competing audiences and priorities. In most cases a new product or technology wants to be pushed to be visual distinctive. This is a no brainer with consumer and commercial products but gets trickier considering the varied requirements for medical devices. The purchasing influencer may want the product to look like the latest and greatest, the clinician wants to be able to intuitively see and feel how the device works and the patient wants to feel at ease with the interaction. Thus the need for iteration and creation of options for testing and refinement are critical throughout the medical product development process.

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