Generative Research Methods for Medical Product Design

Generative research informs the medical product design process through firsthand study and data gathering. Chief among these methods is medical ethnography which is actually a combination of methods including contextual observation, ergonomic field assessments and task flow analysis, including:

• Descriptive event information

• Documentation of physical space and movement

• “Verbatims” from healthcare providers and patients

• Observations of non-verbal behaviors, expressions and gestures

Medical ethnography also relies upon gathering input via expert user interview techniques that facilitate open, critical feedback from healthcare professionals and consumers used for initial medical product designs. We employ several interview techniques in a process that emphasizes both verbal and observable behaviors including:

• Structured questions & answer format

• Day in the life narratives

• Critical incident discussions

• Artifact inspired feedback

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