News

Chris Murray Talks Color at IDSA Northeast

We've turned Design Manager Chris Murray's session, "Grounding Color Decisions in User Research: Moving from Emotional Decisions to Rational Thinking," from the IDSA's 2013 Northeast District Design conference into a webinar. In it Murray talks about recent research that debunks preconceived notions and suggests industrial designers are best off approaching color rationally via consumer personae and other analytic methods.

News

Marrying User Interface with Industrial Design

On April 3, 2013 Bresslergroup hosted a panel at our office with the local chapter of the PDMA about the marriage of industrial design (ID) and user interface (UI) for a superior customer experience (CX). Mathieu Turpault and Rob Tannen, PhD, moderated a panel of design professionals through a lively discussion of user interface design in various industries, trends shaping user interface design and development, and creating a template for integrating user interface design into your product development process.

Aquabot Breeze XL Scrubber

Aqua Products presented Bresslergroup with a significant challenge: Design and engineer a new robotic pool cleaner, including performance improvement and significant new features, ready to release for tooling in less than six months.
News

Integrating User Interface and Industrial Design

Bresslergroup's Mathieu Turpault and Rob Tannen, PhD, demonstrated the value of effectively integrating user interface design into the new product development (NPD) process during a PDMA webcast. The duo defined the user and product benefits resulting from an integrated process and gave suggestions for overcoming obstacles.

Porter Cable Accessories Line

Bresslergroup worked with Porter Cable to add three new tools to extend Porter Cable's line of Maryland product designs.

Cutco Ice Cream Scoop and Cheese Knife

Using New York product design skills, Bresslergroup developed a cheese knife and ice cream scoop for Cutco's line of kitchen tools.