When we spotted our Orbit point-of-sale scanner in photos from the set of the new Star Trek movie, we were tickled. And then we got to wondering.

What made the props person stop when he or she saw Orbit and say, "Yeah, that's the one. That's what the Starship Enterprise needs."

Bresslergroup's ID team has had a couple of weeks to reflect on IDSA Northeast's conference, The Color of Design. The topic of color generated some diverse and stimulating viewpoints that reinforce color's importance in design practice today. I'll sum up Day 1, which focused on trends, in this post and follow up with a sequel on Day 2.

Anyone with a toddler who routinely swipes TV screens and mirrors knows how technology is reshaping users’ abilities and expectations beyond what the traditional product design process was set up to deliver. More and more, people are conditioned to interact with their objects. As the design of physical objects merges with the design of user experience, industrial design and user interface tend to get pitted against each other.

On July 19^th Bresslergroup’s Mathieu Turpault and Rob Tannen, PhD demonstrated the value of effectively integrating UI design into NPD process during PDMA’s webcast. From defining the user and product benefits resulting from an integrated process to identifying and overcoming process obstacles attendees learned how they can develop a stronger NPD process.

Over the past 40 years, Bresslergroup has grown into an internationally recognized product development firm. With the dedication and hard work of our team, 2011 was one of our most successful years. We have grown in staff size, clientele, awards, and revenue. We’ve had the opportunity to work on some game-changing products...