Jacuzzi Shower

Aging-in-Place Hydrotherapy

User Research, Industrial Design, Design & Innovation Strategy, Design Research, Digital-Physical Design

The growing 55-and-over population has a lot of pain points that weren’t being relieved by products on the market.

Bresslergroup and Jacuzzi filled the void for an affordable, simple, safe, easy-to-install aging-in-place shower solution.

The lack of options for good aging-in-place products presented both a business opportunity and a chance at improving the human experience.

As the 55 and older population continues to grow, the marketplace will demand more, better aging-in-place solutions. 

After testing the water with a walk-in bathtub, Jacuzzi wanted to further exploit its core hydrotherapy competency by designing a shower.

Competing products are either low-cost and institutional-looking, or priced out of reach for most users. Part of what makes the Jacuzzi Hydrotherapy Shower persuasive is its adaptability to users’ needs over time and its ease of installation into the standard 60” x 30” bathtub footprint found in many American homes.

Bresslergroup talked to installers and looked at competitive products to determine how one might easily and inexpensively remove a bathtub along with its plumbing and tiling and replace it with a new shower enclosure. Custom solutions are expensive to install, as are threshold-free ADA-compliant shower enclosures, which require lowering the drain or raising the floor. Jacuzzi Hydrotherapy is a low-threshold shower that is not fully ADA compliant but offers many of the ergonomic and safety advantages at a significantly lower product cost and installation cost.

Ergonomic assessment software and testing with full-size mock-ups helped optimize the enclosure with the best combination of storage and sitting space, as well as locations for grab bars, conveniently reached water controls, and shower heads. The seat, grab bars, showering mechanisms, foot rest, and storage features are designed for ease of use and ergonomic correctness based on ADA recommendations for shower enclosure design and the recommendations of NC State University’s Center for Universal Design.


Malleable features adjust for differently abled users and their evolving needs. Four massaging, adjustable jets showcase Jacuzzi’s core strength and are specially designed to relieve the 55-and-over set’s most common pain points. The moveable seat allows caregivers to place themselves outside of wet areas while providing assistance. And the seat is easily removed altogether for a houseguest or to create more space.

The shower’s pure, simple visual design is an enduring style that is meant to fit into both contemporary and traditional households. A continuous curved wall sweeps around the back, lending a softness and spaciousness to the design and creating generous corner storage areas. Grab bars wrap around the perimeter as much as possible. They, along with a foot rest and seat, are integrated into the overall design and laid out symmetrically so the entire product appears clean, intentional, and intuitive.

The Hydrotherapy Shower won a Gold Excellence in Design Award from Appliance Design and was honored with an IDEA Bronze in IDSA’s annual competition. Video reviews collected by the company include the following feedback from a user suffering from a pinched neck nerve: “After using it I’ve even had people at work commenting on how my personality has changed – they’ve said, ‘You seem happier now.’ Probably because there’s less stress and less pain.”

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