Activating the electronic lock on a hotel room door should be an easy victory. The Elite OS made it so.
Bresslergroup and Onity unlocked the insights needed to create a product strategy and technical solutions to improve travelers’ experiences.
The experience for every end user — hotelier, interior designer, hotel guest — is everything.
Working with Onity, a global leader in electronic hotel locks, we recognized two major problems in this product category: hotel locks tend to look like hardware, not décor; and they almost never work on the first try.
Card-based lock systems offer enough advantages that hoteliers are willing to put up with a little clunkiness and inconvenience. Onity’s perspective was: why should they have to?
Bresslergroup interviewed hoteliers, architects and designers, and security experts to understand their needs for a new lock system. Hotel guests were interviewed to learn about their frustrations with current ones. Further investigation of the hotel lock category led to an understanding of current options and of trends driving hotel design in the coming decade. Observing hotel guests from around the world revealed how difficult it is to get an electronic lock to work on the first try.
Most of these problems stemmed from the lock’s monolithic design and limited visual instruction on how to get the card reader to work right the first time. The most common configuration was a single, blocky unit that combined card reader, door handle, and locking mechanism, all mounted awkwardly to the face of the door.
While this common solution was sturdy and relatively easy to install, you’d be hard-pressed to find a hotel interior where it looks at home. It also ties the designer’s hands by offering a one-size-fits-all solution in what should be a hospitable, considered space. Our research revealed a huge demand for flexibility and clarity, and led us toward a redesign that separates the card reader and handle into two parts.
Our research revealed a huge demand for flexibility and clarity.
This allows the card reader to be mounted either vertically or horizontally, a useful option for European hotels whose doors tend to be narrow.
Research also revealed that guests need clearer indications of how to activate the lock. No one wants to spend five minutes fiddling with an unfamiliar door at the end of a long journey.
We redesigned the user graphics on the card reader and the keycard to be simpler and easy to follow. Each bears a bold, geometric icon indicating proper orientation; line them up, and you’re good to go. The result is a lock that’s so easy to use, it’s hardly noticeable.
Besides prototyping, testing, and refining this new configuration, our engineers also worked to make a mechanism that mounts inside the door instead of on the surface to give interior designers the more elegant, integrated look they’d been asking for.
The resulting lock, called Elite OS, also features an updated wing-style door handle that works with most hotel décor. Customizable cover plates give designers a range of finish options, from comfortably antique to achingly modern.