Bill's background in traditional graphic design, branding, and advertising has given him a uniquely holistic perspective on crafting user-centered product experiences.
His favorite part of the design process is getting in a room with people to hash out problems and solutions. Finding the right problem to solve is the most important thing — then, stay relentlessly focused on that problem, solve it elegantly, avoid distraction, and execute it in a way that creates an emotional connection with the user. For more than fifteen years, Bill has been applying these fundamental design and communication principles to the emerging field of interaction design.
At Bresslergroup, Bill leads our Interaction Design (IxD) team to create world-class software, mobile, and integrated touchscreen experiences for our clients, often working in tandem with our research, industrial design, and engineering disciplines. Bill also writes and presents on many aspects of his multifaceted field, particularly mobile app design, problem finding, and concept development.
Bill holds a BFA in Communication Design from Kutztown University. His experience spans financial, medical, and consumer products — past clients include Neat, Comcast, PNC Bank, Pew Charitable Trusts, Roche, and GlaxoSmithKline.