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Maddy Ross
Senior User Researcher

For Maddy, design is about making the right product for the right person.

She knows most people take “intuitive” products for granted, and she thinks that’s the way it should be. What she finds most rewarding is helping to create easy-to-use products. In the case of designing for accessibility, Maddy knows not everyone uses products in the same way. That’s where her skills as an observer come in.

Maddy comes to user research with a background in anthropology, and her top three areas of expertise are ethnographic research methodologies, automotive HMI platforms, and diabetic medical devices. She excels at taking in all aspects of a situation, synthesizing the information, and offering creative solutions. At Bresslergroup she’s helped expand the available research methodologies, and she plays a key role in interfacing with clients and leading projects.

In her free time, Maddy likes to cook, bake, and share the results with friends. On weekends, you’ll find her with her daughter, hiking, going to farmers’ markets, and gardening.

What's your favorite all-time product? The Kindle Paperwhite If you could redesign anything, what would it be? The Chicago transit system What are you most curious about? The integration of AI into everyday life