For Maddy, design is about discovering the right product for the right person.
She knows most people take “intuitive” products for granted, and she thinks that’s the way it should be. Her favorite part of research is listening and learning from end users about their unique experiences, and turning her observations into a product that delights and excites. She enjoys engaging with both digital and physical products, and working to constantly improve their user experience.
Maddy has a Masters in Anthropology, with a focus on visual representation, from the University of Chicago, and earned a B.A in Visual Anthropology from Temple University. She has more than five years of experience in design research, with a focus on generative and design-driven research, and has worked across a variety of industries, including consumer electronics, consumer goods, and pharmaceutical. At Bresslergroup, Maddy works to expand front-end research capabilities and methodologies, and plays a key role in developing the generative research framework.
In her free time, you’re likely to find Maddy testing out a new cake recipe, enjoying the local farmers’ market, or working in the garden.