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Sarah Fairchild, PhD
User Researcher

Sarah has dedicated her career to understanding human behavior.

Sarah holds a PhD in Cognitive Psychology from the University of Delaware, and she has spent years researching how people perceive objects and the written language around them. Through user research, Sarah is able to use her fascination with human behavior, as well as her knowledge and experience, to solve real-world problems.

Sarah’s understanding of cognitive and linguistic theory helps her empathize with users and identify design-related root causes behind usability issues. Her background in behavioral and neuroimaging research helps her design qualitative and quantitative studies, and her experience conducting human factors research for medical devices has given her expertise in working with the FDA.

When Sarah isn’t at Bresslergroup, she can be found cooking or playing guitar in a ‘90s alternative rock cover band. She’s also in the process of buying and renovating a houseboat.

What's your favorite all-time product, and why? Le Creuset Dutch Ovens! I’m convinced they have magic powers that make everything taste amazing. If you could redesign anything, what would it be? Single-use disposable products of all kinds. What are you most curious about? Human behavior.