We publish a list every year! Read 15 Biggest Innovations of 2021 to Influence Product Design
As we do every year around this time, we came up with a list. We winnowed it down. We checked it again, and we deemed it all worthy.
Back in 2013 when we started this annual tradition, we kept it to 10. Then we let it inch up to 12. This year, we couldn’t cut it down to any fewer than 13. Maybe it was an especially momentous year, or maybe it’s because there are more of us.
So here you have it: Some items are individual products. Some are trends. One is a fad. Others are technologies. All have in common the distinction of attracting our notice during a year when there were many distractions. And all have us really excited to see what 2018 and beyond will bring:
1. LoRa raced to the head of the pack.
In early 2016 long-distance machine-to-machine communications systems, SIGFOX and LoRa, were introduced as worthy replacements for a cellular modem system that had become inappropriate for the needs of the IoT market. In 2017, LoRa, with its open-source base stations that anyone can set up, emerged as the clear leader.
Large-scale network infrastructure rollouts from providers like Comcast and Senet helped, as did new tools like those provided by Comcast’s machineQ service to accelerate software application development. As LoRa-enabled devices continue to be rapidly developed and launched for asset tracking and smart city applications, the technology’s edge over competitors like SigFox and NB-IoT continues to grow. – Kevin Murphy
2. Robots became (much) more life-like.
Just five years ago, robot locomotion was jerky, unreliable, and required tethered power and control. Boston Dynamics now has independent, automated humanoid and quadruped robots that can navigate and function nearly as well as living beings with enhanced strength. (They can even do back flips!) This could revolutionize industrial, military, and rescue operations.
As robots become more sophisticated, capable, and life-like — and as AI becomes more aware — there are serious implications about when the line is crossed from robotic thing to “living thing,” along with the right to citizenship. – Eric Kemner
3. The first truly wearable breast pump entered beta.
Breast pumps have gotten a lot of attention in the last few years as a category desperately in need of disruption. The California-based independent startup, Willow, seems to have figured out a solution that eases many pain points. The first truly wearable breast pump is battery-powered and visually discreet with no external tubes, cords, or dangling bottles. As is much touted in its marketing materials, Willow is quiet enough to use during a conference call without having to press the mute button. It’s also IoT-enabled with an app that tracks pumping progress and scheduling. The company is currently collecting feedback from moms who are testing a beta version. – Chris Murray
4. Nintendo switched.
With the launch and success of Nintendo Switch, Nintendo showed the world the value of user-centered design in gaming. Unlike their previous product, Wii 2, Switch is easy to set up and use, and it solves a problem many users might not have even realized they had: how to bridge the gap between home and on-the-go play. The Switch is a 6.2-inch, capacitive HD touchscreen sandwiched between a pair of removable controllers. (Never a bad idea for a company to create a solution that’ll lead to customers using their product more.) Instead of going with the usual script of trying to cram as many features as possible into a console, Nintendo played by a new set of rules, took on the mobile gaming market, and seems to be maintaining its high score. – Eric Kemner
5. Gadgets and gewgaws occupied anxious fingers.
The fidget cubes came first, followed by the spinners. Then the spinners went viral, annoyed teachers everywhere, boosted toy retailers’ sales, and prompted Toys”R” Us to charter jets to China just to keep them on the shelves. A lot of manufacturers jumped on the fidgety band-wagon — designing, fabricating, distributing, and selling objects that do nothing at all except occupy anxious fingers.
The Economist wrote that the fidget fad changed the toy industry both by creating “a new ‘fidget’ category of playthings” and by prompting a shift in the way big toy retailers think about bringing products to market — often a years-long process. The fidget craze showed big companies the necessity of pivoting quickly, which entails looking for signals from sources such as social media and setting up a supply chain that can act fast. In the fidget fad’s case, smaller shops that could stock 3D-printed unbranded versions were often at an advantage over the majors. — Matt Black
6. The smart home gained serious momentum.
The smart-home industry is expected to expand to $53.5 billion in 2022, from $24.1 billion in 2016, according to the research firm, Zion Market Research. Forecasts by OVUM predict a fivefold growth in smart home households worldwide, from 90 million in 2016 to 463 million in 2021, with the largest markets in China and the U.S.
Who’s going to reap those dollars? Retailers like Lowes invested in initiatives such as the SmartSpot store within a store to capture them. SmartSpot acknowledges two of the biggest obstacles for this market: ease of use, and fragmentation. It provides easy-to-access understanding by giving customers the opportunity to try products in the Lowes’s own line of home energy management devices as well as other popular tech products by Amazon, Lutron, Nest and Ring — and to try them all together. – Aaron Pavkov
7. We saw a resurgence of AI and Machine Learning.
AI principles and neural networks have been around since the ‘80s, but now we have the data to train them. Huge data caches exist of images, location data, speech (from voice transcription), how we behave online. … Data has always been worth its weight in gold for advertisers, but now it’s just as valuable for machine learning.
Technically, these developments were already underway up to a decade ago, but this year was the first year we really noticed AI lingo creeping into product launches and product marketing. It’s almost like a badge of quality.
Look at the Google Pixel camera (pictured above), which uses machine learning to help anticipate how the user wants to pan or move the camera to create amazingly stabilized videos. The camera has the hardware everyone else does — but no one else has access to Google’s AI. Google Photos/iPhoto now have image recognition of your contacts and objects. Google Photos can even recognize your dog or cat! FaceID uses machine learning to understand how your face moves and changes over time, and to suss out the edges in order to blur the background in “portrait mode” in all flagship smartphone cameras.
Machine learning and AI are also making crazy impacts in manufacturing, production efficiencies, medicine, crime prevention, financial modeling — literally everything. We’re pretty excited for what the next five years have in store. – Eric Chang
8. IoT is coming to a smart city near you (if it hasn’t already).
In 2017 the technology that will allow cities to run more efficiently and act responsively made headway as Senet and MachineQ (Comcast) rolled out Low Power Wide Area Network (LPWAN) connectivity to many major U.S. cities.
Budding smart cities, including our own, are sprouting from coast to coast, looking to overseas success stories such as Barcelona and Songdo in South Korea as north stars. The technology, while important, is only one piece of a complex puzzle. So far, many of the smart U.S. cities that have found some success have done so in isolated initiatives (water analytics, waste management, smart streetlights), but much more work needs to be done to act as a smart city across sectors and in service of all citizens.
Governments, as Barcelona’s has, will need to embrace and lead the charge to get different departments working together to share data and get all parties working on a common platform. There’s also existing infrastructure to transcend — Songdo was built as a smart city from the ground up. – Aaron Pavkov
9. Football player-safety innovation drove to the end zone.
The scientific evidence linking concussions to brain disease that first came to light in 2005 has, as the Chicago Tribune puts it, “accelerated the once sleepy science of helmet technology into a gridiron moonshot.”
In 2017 a number of products — the results of years of research and development — aimed at improving football player safety hit the market: The Q Collar (pictured above) made its NFL debut in September, despite not being approved yet by the FDA. The collar’s innovation is biomimetic — it mimics the jugular-pressing mechanics of a woodpecker’s tongue to increase blood volume in the skull, creating a protective cushion. Inventor David Smith came up with the idea after investigating how woodpeckers can crash into trees and fly away with nary a headache.
In September, about 70 NFL players began wearing the flexible Vicis ZERO1 helmet, a winner of the NFL Head Health Challenge, a competition to encourage companies to study and develop products to improve player safety. Its shell absorbs impact load by locally deforming, a technique used for decades by automotive safety engineers in the design of car bumpers.
Manufacturer Schutt’s F7 helmet has “Tektonic plates” that shift independently from the shell to improve impact absorption. And we have been helping a client bring his HelmetFit inflation system to life. The multitude of solutions in progress shows the potential for a product category that hasn’t seen innovation in years. – Bre Stachowksi
10. Women designed—and started up and launched—products and conversations that will change the game for women.
In 2017 we noticed women-led startups launching, or about to launch, products designed by women for women — particularly products catering to health and wellness. Earlier this month, Lia Diagnostics, the women-led startup that developed the first flushable pregnancy test, got FDA approval and won first prize (and 50,000 bucks!) at the Startup Battlefield during TechCrunch’s Disrupt Berlin 2017.
Women’s health app, Ask Tia, received seed financing earlier this year to develop its service. Roar for Good’s Athena, a personal safety device for women (pictured above), launched in August. Lilu got closer to bringing the first pumping bra with automated compression to market. (Compression reduces clogged ducts, a common, painful occurrence for nursing moms.) My Binto, a subscription box service that delivers products catering to womens’ health needs depending on their stage of life, acquired the funding to launch. And female-designed “sextech”, a growing trend for several years, made the big time when it hit the New York Times.
There was also a lot of discussion around female entrepreneurs and funding discrepancy with this research often quoted: First Round Capital’s findings, when it reviewed 300 early-stage investments made between 2005 and 2015, found those with at least one female founder had performed 63% better than companies with all-male teams. No wonder female-first VC funds like Jenny Abramson’s Rethink Impact are popping up.
Others made the case that the funding discrepancy for women’s health companies in particular is exacerbated by the gender bias baked into medical research. And how about the gender bias baked into the design of medical equipment and healthcare products?
Local author and content strategist, Sara Wachter-Boettcher, made an eloquent, emotional, and smart case for kinder, more inclusive tech – and for more female-inclusive tech design teams — in her book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats Of Toxic Tech. And in 2017, the IDSA had its first all-female cohort of Student Merit Award winners — an indication of a shift in that male-dominated profession? – Caroline Tiger
11. The FDA approved the first blood sugar monitor without finger pricks.
In the fall the FDA approved the first wireless glucose meter for use, a big win for the 30 million Americans with diabetes who prick their fingers several times a day to check their blood sugar. The FreeStyle Libre Flash from Abbott (pictured above) replaces finger sticks with wired enzyme technology embedded in a sensor that measures glucose in subcutaneous tissue. Users wave a small mobile reader over the sensor to discover their current glucose level, the direction it’s going in, and where it’s been. This smart tech has the potential to improve quality of life in many ways – for one, there’s no way to get overnight glucose readings using a test strip unless you wake up. The Libre Flash gives you that information upon waking.
There are currently a number of devices in development that are designed to make life with diabetes easier. As we’ve noted before, the DIY movement of hackers who are creating their own closed-loop systems of continuous glucose monitoring and fast-acting insulin are one force driving this exciting wave of innovation. – Mathieu Turpault
12. East Africa disrupted healthcare logistics with on-demand delivery by drones.
We’re really excited about Zipline, the California-based startup that designed a drone delivery system to deliver blood and plasma to remote clinics in East Africa. Their simple and inspiring solution is the new paradigm of thinking about product innovation. The ability to deliver medical products instantly solves the conflict in medical care between waste and access. Get doctors what they need instantly, and they’re able to stock fewer supplies at hospitals.
In his August 2017 TED talk, Keller Rinaudo, Zipline’s CEO and co-founder, states that in nine months of running the service, zero units of blood expired at the twelve hospitals they serve — something not achieved by any other healthcare system on the planet. And this system of delivering medicine to everyone, no matter how hard they are to reach, is sustainable and scaleable. “Entrepreneurship,” Rinaudo says, “is the only force in human history that has lifted millions of people out of poverty.” – Aditi Singh
13. Waterproofing became the smartphone industry standard.
With the spotlight fixed more regularly on power and features, ruggedization — durability, waterproofing, dustproofing — of tech products tends to fly under the radar. But mechanical robustness is vital. If a product can get damaged easily or isn’t engineered to stand the test of time, its speed, power, and high-megapixel camera are (literally) of no use.
For IoT devices (e.g. industrial IoT or smart city devices with years of exposure), drones, phones, cameras (e.g. GoPro), wearables, and transportation (e.g. smart bikes), having sealed, rugged designs makes a huge difference in quality and longevity to the end user. Not to mention UV and corrosion resistance, long life of mechanisms, and protection of delicate sensors and electronics.
There has been slow and steady advancement in ruggedization as consumer expectations rise. Devices that boast longevity and versatility stand out in a crowded marketplace. Looking at smartphones in particular, this is why there are people on YouTube taking razor blades to screens, dropping phones from great heights, and submerging them in water. Samsung isn’t shy about taking Apple to task for lagging behind in waterproofing. See the company’s recent commercial mocking Apple acolytes who are waiting in line for the iPhone X.
As that commercial illustrates, Samsung beat Apple to the waterproofing game. The iPhone 7 (pictured above) and 7 Plus, released in late 2016, were the first to achieve a respectable level of water resistance (IP67) — amazing how long that took! It looks like this will now be the norm for Apple’s new releases. Both the iPhone 8 and X, released in 2017, are rated IP67. Google followed suit this year with its Pixel 2. Meanwhile, Samsung and Huawei have upped the ante with the highest level of product sealing (IP68) in their recent phones.
In its roundup of splash-friendly phones, CNET wrote, “With so many companies diving into this feature, waterproofing may soon become an industry standard. … Instead, it may be soon come down to how much more protected one device is over another.” – Aaron Pavkov
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