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What Does 'Hierarchy of Needs' Mean To Product Designers?

How can product designers apply Maslow's theory of human motivation to their work? A design won't succeed if it doesn't meet users' most basic needs.

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2023 03 13 7 ways design products women HERO
7 Ways to Design Better Products for Women
How do you design better products for women? Our female researchers, designers and engineers compiled seven principles for individuals and companies to consider.
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If You Could Redesign Anything, What Would It Be?
Not every product design is a home run. Here are 15 products we think could use some design help.
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The Role of Human Factors in Product Design
A primer on what, how and when the discipline of human factors is used in the design and development of products.
2023 12 08 Staples hero
Ingenious Engineering: How Staples Are Made
It’s not easy keeping it together under pressure. Yet these little marvels do it every day tens of thousands of times over. Do you know how staples are made?
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Designing Military-Grade Products: The What, Why, and How
With the growing demand for rugged design across sectors, product developers need help figuring out when to accommodate military specifications.
2024 Mapping hero
How to Use Mapping to Determine the Design of Your Controls
Good mapping makes products easier and more intuitive to use. Done well, it can create a powerful connection between a product and its users.