Read our updated list from 2021 of products we’d like to redesign.
One question we ask employees while writing their bios is, “If you could redesign anything, what would it be?”
We know everyone at Bresslergroup has thought about it. Dreaming up ways to make products or experiences better in functionality, usability, connectivity, appearance, technology, quality of interactions, etc. — is almost a reflex when you’re in product design and keenly aware of the potential for everything, from ironing to food supply chains, to be better. It’s impossible to turn this off.
We compiled some of our staff’s redesign wishes in this post — below are just a few of the things and experiences we’re eager to tweak:
It really only needs the 30-second button, you know? And every keypad I’ve used on a microwave is awful. My buddies in college made a much better microwave. … It loads YouTube videos while you wait! – Nick McGill
I think they could be redesigned so to be held more like a pen or pencil. Current designs place the tip of the iron far away from the fingertips (maybe for safety reasons?) which feels a little unnatural. – Ian Adam
Farm-to-Home Grocery Supply Chain
Grocery stores currently stock items that may or may not be sold, and will likely need to be kept in inventory for many days (and will need wax coating and other efforts to maintain freshness). As a result, many grocery store items contain preservatives for a longer shelf life. One solution to avoid this and to improve the quality of food sold at stores would be an Uber-like system for fresh fruits and vegetables, and for sharing things that people grow in their backyards or that farmers grow nearby. – Aditi Singh
Proving you are who you say you are used to be either easy or unnecessary. Humans lived in smaller communities where everybody knew everybody, and meeting a stranger was rare. Skip to the modern day, when you’re required to prove your identity seemingly countless times a day. It gets in the way of seamless travel, movie streaming, paying bills – a growing list of everyday tasks. In parallel, the need to protect your identity has become imperative.
I’d love to explore ways to improve the process of logging in, to make proving you are the human you say you are more human. One of the hardest passwords to crack, that doesn’t rely on the latest technology, is a sentence – it’s very human, very easy to remember, and very hard to decipher due to the sheer number of characters involved. Or what if my whole “village” could vouch for me based on a lifetime’s worth of our shared memories? – Vlada Belozerova
12V Connectors in Cars
They’re big, clunky, and don’t latch well. Their original purpose was for cigarette lighters and now that those are all but nonexistent, they only persist because of the thousands of portable devices that use them as a power source. While they are a useful holdover, their clunkiness doesn’t need to persist. I’d make them smaller, more rugged, and latching. – Dan Wanninger
I would make hospital beds more comfortable, and streamline all the wires. Integrate items such as electrical outlets, ports for your phone, the nurse call button, and TV remote into the bed itself, as well the controls for moving the bed up and down.
During a hospital stay I noticed that everything had its own gadget, and trying to keep up with it all on top of being careful of all the wires was just ridiculous. I was also amazed at how uncomfortable the mattresses were. – Takiyah Felder
I’d make them automatically disable when users are walking or driving in streets, sidewalks and public spaces. – Howard Cohen
Front Doors or Garage Doors
They haven’t kept up with today’s reality — large and frequent package delivery is a common thing for urban areas, but packages are often left outside in a plastic bag in case of rain. Solutions exist and they are pretty simple and straight forward, why have we not seen any change in these product categories yet? – Mathieu Turpault
Shoes (Women’s and Men’s)
Our feet are our foundation. Most shoes are designed for fashion, not to actually fit the human foot. This is especially true for women’s shoes, but even as a man, I have difficulty finding shoes that fit right — that don’t cause discomfort, pain, and/or fatigue. I’d like to design a method to quickly and accurately measure feet and manufacture custom, yet attractive shoes at an affordable price. This would be a feat for our feet. – Matt Black
I’d like to design a Bluetooth headset for swimmers that lets them listen to music. Long-distance swimming can be very difficult, and a distraction like music would be fantastic. I would try to use the technology that exists in Google Glass that uses bone conduction to send the waves to the ear. The hardest part would be going through water to send the waves in the first place, especially when someone is moving around so much. – Satyajit Balial
SEPTA Regional Rail
It’s too slow and it doesn’t need to be. I’d design self-driving rail cars. Instead of an entire train making a stop at every station, independent cars could travel directly from the suburbs to Center City without taking on additional passengers. I believe the only reason not to do this is fare collection and inter-station travel, which can both be addressed: Set it up so that fares must be paid to get onto the platform, just like how the subway works. And inter-station travel would still be available on a separate dedicated car. – Jason Zerweck
There is far too much clutter and ambiguous iconography. – Matt Ambler
My Car’s Sun Visor
I’d redesign it to better keep the sun out of my eyes during my daily commute. The existing visors provide insufficient coverage, especially in the winter months when the sun is lower. One possibility is to use image recognition to identify when the sun is shining in my eyes, then move the position of a small shade on the windshield to align its shadow with my eyes. This should result in a smaller visor and better coverage.
There’s a lot of development on image recognition for both smartphones and driverless cars. A good recent example is Apple’s iPhone X, which uses facial recognition to unlock the phone. – Kevin Murphy
I know this is crazy but I like ironing my shirts — but if I could make it an easier process, I’m all for it! – Tom Dooley
Smartphone Arm Band for Running
The designs are clunky and it’s very difficult for the phone to get in and out easily. Also, the size of the physical band doesn’t fit people with small arms and is not easily adjustable to a small size. – Dani Feldman