2023 12 27 Co Creation Blog Illustrations HERO

The Why, How, and When of Co-Creation During the Product Development Process

Co-creation means inviting users into your creative process. Users, instead of being subjects of study, gain agency and become active participants in the design process.

Let's build something together.
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Biggest Innovations in 2022 That Influenced Product Design
A coffee pod system without a plastic pod. Headphones that read your mind. A touch-sensitive prosthetic hand. Check out the biggest innovations to influence product design in 2022.
COVID-19 at home self-test kit teardown
COVID-19 At-Home Tests: A Game Changer, But at What Cost?
Home self-testing kits have played a crucial role in managing the spread of COVID-19 in the US, but a steep environmental price is hidden in the societal benefit.
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Speculative Design and a Cone of Possibilities
Speculative design requires people to suspend their disbelief and allow their imaginations to wander. Here's one tool to ground it in reality.
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Empathic Design in Practice
What comes before and after you walk in your users' shoes? We distill empathic design into six principles for easy adoption.
HERO product design best practices
3 Product Design Best Practices to Follow
How to create a successful product – whether you're designing a product that's physical, digital, or somewhere in between.
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15 Biggest Innovations of 2021 to Influence Product Design
We asked our staff to nominate the biggest innovations of the past 12 months that will have an influence on product design.