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Change the way you think about product design.

Welcome to Design Defined, a video series of quick takes on design principles by Bresslergroup strategists, researchers, designers, and engineers. 

Design principles guide and inspire. They introduce new concepts, contextualize familiar ones, and reveal avenues for further exploration.  All the most curious product designers collect them along the way. 

Design Defined is for anyone who’s hungry for new ways of thinking about product design. Jump in anywhere and broaden your perspective. There’s always more to learn.

Check out our growing library of videos about the design principles that guide and inspire us

Hick's Law

Forecasting and Backcasting

Amara's Law

Over-the-Air Updates

Biomimicry

Anthropomorphic Form

Brand Consistency in Product Design

3D Printing for Rapid Manufacturing

Hierarchy of Needs

Order Bias

Mapping

Circular Economy

Nudge

Sapir-Whorf Hypothesis

Hick's Law

Amara's Law

Biomimicry

Anthropomorphic Form

Brand Consistency in Product Design

3D Printing for Rapid Manufacturing

Hierarchy of Needs

Mapping

Nudge

Sapir-Whorf Hypothesis

Hick's Law

Anthropomorphic Form

Brand Consistency in Product Design

Hierarchy of Needs

Order Bias

Mapping

Nudge

Sapir-Whorf Hypothesis

Forecasting and Backcasting

Amara's Law

Circular Economy

Over-the-Air Updates

Biomimicry

3D Printing for Rapid Manufacturing

Brand Consistency in Product Design

Order Bias