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Change the way you think about product design.

Welcome to Design Defined, a video series of quick takes on design principles by Bresslergroup strategists, researchers, designers, and engineers. 

Design principles guide and inspire. They introduce new concepts, contextualize familiar ones, and reveal avenues for further exploration.  All the most curious product designers collect them along the way. 

Design Defined is for anyone who’s hungry for new ways of thinking about product design. Jump in anywhere and broaden your perspective. There’s always more to learn.

Check out our growing library of videos about the design principles that guide and inspire us

Tell, Don't Ask

STEEPLE Analysis

Design for Misuse

Forecasting and Backcasting

Radical Innovation

Biomimicry

The Art of Moderating

Hick's Law

Amara's Law

3D Printing for Rapid Manufacturing

Hierarchy of Needs

Brand Consistency in Product Design

Over-the-Air Updates

Anthropomorphic Form

Order Bias

Mapping

Circular Economy

Nudge

Sapir-Whorf Hypothesis

Tell, Don't Ask

Over-the-Air Updates

STEEPLE Analysis

Forecasting and Backcasting

Amara's Law

Circular Economy

Design for Misuse

Radical Innovation

Biomimicry

3D Printing for Rapid Manufacturing

Biomimicry

Hick's Law

Amara's Law

3D Printing for Rapid Manufacturing

Hierarchy of Needs

Brand Consistency in Product Design

Anthropomorphic Form

Mapping

Nudge

Sapir-Whorf Hypothesis

The Art of Moderating

Brand Consistency in Product Design

Order Bias

Hick's Law

Hierarchy of Needs

Brand Consistency in Product Design

Anthropomorphic Form

Order Bias

Mapping

Nudge

Sapir-Whorf Hypothesis