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Change the way you think about product design.

Welcome to Design Defined, a video series of quick takes on design principles by Bresslergroup strategists, researchers, designers, and engineers. 

Design principles guide and inspire. They introduce new concepts, contextualize familiar ones, and reveal avenues for further exploration.  All the most curious product designers collect them along the way. 

Design Defined is for anyone who’s hungry for new ways of thinking about product design. Jump in anywhere and broaden your perspective. There’s always more to learn.

Check out our growing library of videos about the design principles that guide and inspire us

The Art of Moderating

Hierarchy of Needs

Amara's Law

Over-the-Air Updates

Brand Consistency in Product Design

Design for Misuse

Forecasting and Backcasting

Radical Innovation

Biomimicry

Hick's Law

3D Printing for Rapid Manufacturing

Anthropomorphic Form

Order Bias

Mapping

Circular Economy

Nudge

Sapir-Whorf Hypothesis

The Art of Moderating

Brand Consistency in Product Design

Order Bias

Hierarchy of Needs

Amara's Law

Brand Consistency in Product Design

Biomimicry

Hick's Law

3D Printing for Rapid Manufacturing

Anthropomorphic Form

Mapping

Nudge

Sapir-Whorf Hypothesis

Hierarchy of Needs

Brand Consistency in Product Design

Hick's Law

Anthropomorphic Form

Order Bias

Mapping

Nudge

Sapir-Whorf Hypothesis

Amara's Law

Forecasting and Backcasting

Circular Economy

Over-the-Air Updates

Design for Misuse

Radical Innovation

Biomimicry

3D Printing for Rapid Manufacturing