Work With Us

Change the way you think about product design.

Welcome to Design Defined, a video series of quick takes on design principles by Bresslergroup strategists, researchers, designers, and engineers. 

Design principles guide and inspire. They introduce new concepts, contextualize familiar ones, and reveal avenues for further exploration.  All the most curious product designers collect them along the way. 

Design Defined is for anyone who’s hungry for new ways of thinking about product design. Jump in anywhere and broaden your perspective. There’s always more to learn.

Check out our growing library of videos about the design principles that guide and inspire us

Calm Technology

The Plough Hypothesis

Non-Finito Prototyping

Root Cause Probing

Data Collection

Jobs, Outcomes, and Constraints

Accessible Technology

STEEPLE Analysis

Tell, Don't Ask

Radical Innovation

Design for Misuse

Forecasting and Backcasting

Biomimicry

The Art of Moderating

Hick's Law

Amara's Law

3D Printing for Rapid Manufacturing

Hierarchy of Needs

Brand Consistency in Product Design

Over-the-Air Updates

Anthropomorphic Form

Order Bias

Mapping

Circular Economy

Nudge

Sapir-Whorf Hypothesis

Calm Technology

Non-Finito Prototyping

Hick's Law

Hierarchy of Needs

Brand Consistency in Product Design

Anthropomorphic Form

Order Bias

Mapping

Nudge

Sapir-Whorf Hypothesis

Non-Finito Prototyping

Root Cause Probing

The Art of Moderating

Brand Consistency in Product Design

Order Bias

Data Collection

Tell, Don't Ask

Over-the-Air Updates

Jobs, Outcomes, and Constraints

Biomimicry

Hick's Law

Amara's Law

3D Printing for Rapid Manufacturing

Hierarchy of Needs

Brand Consistency in Product Design

Anthropomorphic Form

Mapping

Nudge

Sapir-Whorf Hypothesis

STEEPLE Analysis

Forecasting and Backcasting

Amara's Law

Circular Economy

Radical Innovation

Design for Misuse

Biomimicry

3D Printing for Rapid Manufacturing