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Change the way you think about product design.

Welcome to Design Defined, a video series of quick takes on design principles by Bresslergroup strategists, researchers, designers, and engineers. 

Design principles guide and inspire. They introduce new concepts, contextualize familiar ones, and reveal avenues for further exploration.  All the most curious product designers — whether at work on physical or digital, tactile or tech-driven, medical or consumer products — collect them along the way. 

Design Defined is for anyone who’s open to new ways of thinking about product design. Jump in anywhere and broaden your perspective. There’s always more to learn.

Check out our growing library of videos about the design principles that guide and inspire us

Nudge

Sapir-Whorf Hypothesis

Order Bias

Biomimicry

Nudge

Sapir-Whorf Hypothesis

Biomimicry

Nudge

Sapir-Whorf Hypothesis

Order Bias

Order Bias

Biomimicry