Work With Us

Change the way you think about product design.

Welcome to Design Defined, a video series of quick takes on design principles by Bresslergroup strategists, researchers, designers, and engineers. 

Design principles guide and inspire. They introduce new concepts, contextualize familiar ones, and reveal avenues for further exploration.  All the most curious product designers — whether at work on physical or digital, tactile or tech-driven, medical or consumer products — collect them along the way. 

Design Defined is for anyone who’s open to new ways of thinking about product design. Jump in anywhere and broaden your perspective. There’s always more to learn.

Check out our growing library of videos about the design principles that guide and inspire us

Anthropomorphic Form

3D Printing for Rapid Manufacturing

Mapping

Amara's Law

Order Bias

Biomimicry

Hierarchy of Needs

Nudge

Circular Economy

Sapir-Whorf Hypothesis

Anthropomorphic Form

3D Printing for Rapid Manufacturing

Mapping

Amara's Law

Biomimicry

Hierarchy of Needs

Nudge

Sapir-Whorf Hypothesis

Anthropomorphic Form

Mapping

Order Bias

Hierarchy of Needs

Nudge

Sapir-Whorf Hypothesis

3D Printing for Rapid Manufacturing

Biomimicry

Amara's Law

Circular Economy

Order Bias