What should you innovate? Why should you innovate? How should you innovate?
You know there’s opportunity but you aren’t sure of the solution. Bresslergroup’s approach to Design & Innovation Strategy is to ask and answer these questions by connecting business goals with customer needs to reveal your best path.
In today’s extremely competitive marketplace, design thinking is no longer enough to give brands the innovation edge. Depending who you ask, current product success rates are fifty percent at best. And success rates for new businesses hover around twenty-five percent.
Something more rigorous is needed.
Clients come to Bresslergroup looking for evolutionary, or incremental, innovation for products that will launch in two to three years. Others are interested in forecasting ten years down the line for long-term, or revolutionary, expansion and growth.
Bresslergroup’s approach, led by Director of Innovation Strategy, Ryan Chen, an award-winning designer with a unique combination of creativity and business acumen, is the same regardless of timeline. Our practice is centered on “people thinking” and “business thinking.”
Design thinking is no longer enough to give brands the innovation edge.
Using different research and analysis techniques, we develop an understanding of your consumers, your industry, and your unique challenges before we focus your innovation efforts.
Good strategy doesn’t depend on the quantity of available knowledge, information, and data — it depends on a contextual understanding of that information. Primary and secondary research data will always serve up unique perspectives and insights. What’s key is the know-how to choose the most relevant tools to connect the dots between those data points.
We start with understanding people. Qualitative research reveals what’s preventing users from having the ideal product experience. Data about customer actions, motivations, emotions, and uncertainties help frame meaningful problems. This points to new product concepts that will address the unmet user needs that are most important to your target markets.
At every phase in the design and innovation strategy process, our team skillfully and efficiently employs both design thinking and business analysis tools to turn ambiguity into an actionable plan.
Insights drawn from qualitative research are validated against business metrics. Using quantitative research methods, we’ll gauge the receptivity and adoption of a new product concept, determine customers’ willingness to pay for a new concept, and forecast short and long-term market size.
The dynamic interplay of people, technology, and business represented by this mix of research techniques provides the most reliable foundation for successful innovation.
Unlike many firms providing design and innovation strategy services, Bresslergroup has the team in place — skilled research, award-winning digital and physical design and user experience design, a world-class team of mechanical and electrical engineers — to follow through on recommended strategies. Our clients receive actionable recommendations alongside strategic roadmaps.
These categories of innovation serve as a general framework:
Market Innovation: We develop new products or services sparked by the discovery of adjacent and emerging market opportunities. Deliverables include Product and Brand Strategy, Market Diversification and Line Expansion, and Visual Brand Language.
Technological Innovation: We develop new products or services that integrate complementary and emerging technologies. Deliverables include Technology Scouting and Assessment, Proof of Concept Prototype Development, and Feature Roadmaps.
Market and Technological Innovation: In many cases these two categories overlap. Deliverables include a Vision of the Future, a Product/Service Roadmap, and Product/Service Concepts.
What kind of innovation do you have in your sights? What’s your innovation timeline? Once we understand your unique business challenges and objectives, we can focus your innovation efforts and position you for success.
The best way to begin to determine what, why, and how is to have a conversation.