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September 20, 2019

A 'Vision of the Future' Workshop at DesignPhiladelphia 2019

For DesignPhiladelphia 2019, Bresslergroup’s Director of Design & Innovation Strategy, Ryan Chen, and Design & Innovation Strategist, Anat Mooreville, PhD, presented “The Year Is 2030: A ‘Vision of the Future’ Workshop.”

The envisioning workshop on October 10, 2019, from 6:00 pm to 8:00 pm, familiarized participants with consumer megatrends and with the strategic foresight tools used by design strategists to extrapolate possible futures. Around forty participants joined us to challenge their current assumptions and engage their imagination about what the future might look like. First they learned about the driving forces of change. Then they used workshop tools to generate a vision of Philadelphia in the year 2030. 

They chose from specific challenges to explore from the realms of food, health, human connection, and social impact. Collaborating in small groups, participants ideated possible products or services that might be used to serve future user needs. 

About Ryan Chen and Anat Mooreville, PhD:

With an M.B.A. from the University of Oxford and a B.A. (Industrial Design) from National University of Singapore, Ryan Chen possesses a unique combination of creativity and business acumen. Before joining Bresslergroup, Ryan was a Lead Designer at Tupperware and Senior Designer at Philips Design. His work has won prestigious international awards including the iF Design Award, Red Dot, and Good Design. An expert in design strategy, design thinking, and user research, Ryan has worked globally and across industries, helping organizations including Samsung, Sony, Rocket Internet, and the Singapore Government find their innovation edge. 

Anat Mooreville earned her PhD in the History of Global Health from UCLA — and her bachelor’s degree in History and Literary Arts from Brown University. She enjoys analyzing a large mass of complex information and distilling it into key patterns and possibilities. As a design strategist at Bresslergroup, Anat pairs trend analysis with consumer, user, and market research to create visions of the future. She helps clients decide what, why, and how to innovate. 

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