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April 26, 2021

Introducing the Account Strategy Team at Bresslergroup

David Banks, Tom Dooley, Daniel Massam, and Rob Martin, former Account Managers at Bresslergroup, were promoted to Senior Account Strategists.

Account Strategists represent the clients’ voice and invest in understanding our clients’ strategic direction, competitive standing, major initiatives, innovation pipeline, and broader market trends. Their goal is to share insights with client- and project-team members at Bresslergroup to help inform the innovation process.

Until recently, David Banks was Business Development Manager. Tom Dooley and Daniel Massam were Industrial Design Managers; and Rob Martin was a Senior Account/Program Manager. All were responsible for managing client accounts, but the new structure will allow them to devote their time and efforts to building and maintaining long-term relationships with clients.

According to Bresslergroup Managing Partner, Mike Flanagan, “Our account team leads are all senior product development pros with well over fifty years combined experience defining and delivering innovative products. They have broad experiences, ranging from consumer to medical to aerospace, and have walked in our clients’ shoes. Their focus on client matters will help improve our development teams’ understanding of clients’ business priorities and unique selling propositions.”

More than seventy percent of Bresslergroup’s work comes from existing clients. Our strategic goal is to provide a broad and relevant service offering and to become a recognized contributor to our clients’ overall innovation infrastructure. Our Account Strategy team will play an integral part in achieving that goal.

To learn more about the new structure or about working with Bresslergroup, reach out to Mike Flanagan.

About Bresslergroup
Bresslergroup is an insight-driven product innovation lab and consulting firm. Our strategists,
researchers, designers, and engineers are trusted by forward-thinking leaders to solve inspiring
design challenges in a constantly evolving product landscape. We drive innovation that fuels
growth in categories ranging from consumer products, including IoT devices, to medical
equipment. Based in the heart of downtown Philly, we partner with U.S. and international clients that range from startups to global brands. Fifty years of product innovation have earned us more than 230 patents and 100 major design awards.

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