Work With Us
March 20, 2018

Bill Horan Talks Digital-Physical Design at IA Summit 2018

Bill Horan, Creative Director, Interaction Design, presented Digital + Physical: Designing Integrated Product Experiences at the IA Summit in Chicago on Friday, March 23rd.

Bill shared strategies for creating the holistic product experiences that are necessary as the physical devices and environments around us become more infused with software and digital connections and capabilities. New approaches are required to move beyond the dedicated user interface and to blend interactions into the physical world.

This shift represents a significant opportunity to design more engaging product experiences. Techniques to do so include creating interdisciplinary project teams (and early collaboration between industrial and interaction design), digital-physical workflow mapping, and UX considerations for physical devices and environments.

To learn more, read Bill’s blog post, 7 Principles for Designing Great Digital-Physical Products, and check out his Digital + Physical slide deck.

About IA Summit

The IA Summit is the preeminent conference for practitioners and academics who confront the systemic challenge of creating and managing digital user interfaces and rich information environments. The event includes two days of workshops and a three-day main program that attracts the industry’s leading thinkers in information architecture, user experience, and content strategy. 

Recent News