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October 13, 2020

Bresslergroup at DesignPhiladelphia 2020

Bresslergroup is proud to support DesignPhiladelphia, Philly’s annual festival produced by the Center for Architecture and Design, as a 2020 sponsor. The festival celebrates and communicates Philadelphia’s standing as a design city and as a hub for design excellence.

In addition to sponsoring the festival, we participated in these DesignPhiladelphia events:

Digital-Physical Workflows for Designers of Hybrid Products

Digital-Physical Workflows: Designing a New Tool for Designers of Hybrid Products

Wednesday, October 14, 2020
11:00 am – 11:45 am
This live event has passed. Watch the recording 

As more physical products integrate digital experiences, the added complexity brings more disciplines to the table.

When Matt Ambler, Director of Interaction Design at Bresslergroup, noted the challenges of keeping everyone on a digital-physical project team traveling the same path from empathy to vision, he created the Digital-Physical Workflow. This mapping tool takes upfront insights discovered by researchers and translates them into a roadmap that embraces every discipline’s distinct language and visualizes each role. 

In this DesignPhilly talk, Matt explained how he came to design this new tool in the context of an evolving product design landscape, and how it works to anchor the product vision and function as an essential communication tool from research through to implementation. This session has passed — watch the recording.


JeffSolves MedTech 2020 (Virtual) Pitch Session

Jefferson Solves Medtech Virtual Pitch Session
Friday, October 16, 2020
12:00 pm – 1:00 pm

This live event has passed.

2020 was Bresslergroup’s second year partnering with the staff and students at Jefferson’s Health Design Lab on their JeffSolves MedTech program.

The nine-month program ushers a multidisciplinary cohort, including medical and design students, through the process of defining and then solving an urgent problem in healthcare with a physical product solution.

Throughout the year, Bresslergroup assumes mentorship and technical advisory roles. The product development cycle culminates in a virtual Pitch Session.

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