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September 29, 2020

Bresslergroup named a "Contender" in Digital Product Development Services Report by Independent Research Firm

Bresslergroup is proud to announce our inclusion in the recently released report, The Forrester Wave™: Digital Product Development Services, Q2 2020

“Bresslergroup’s strength lies in executing the design and prototype build of hybrid digital-physical products,” states the report.  Named one of the “12 providers that matter most,” Bresslergroup received the highest possible scores in the following criteria: Performance, Integrate into Physical Product Design, and Thought Leadership. 

From visioning and oversight of cohesive product experiences to the design and build of technically complex hybrid prototypes and products, Bresslergroup is focused on integrated products that increase customer engagement, retention, and lifetime value. This area blends our 50 years of excellence in physical product design with digital expertise that ranks among the dozen top providers.

Bresslergroup was also recognized by Forrester earlier this year in their Now Tech: Digital Product Development Services, Q1, 2020 report in the hybrid digital/physical product developer functionality segment. In that report, Forrester found that “physical products or services enhanced by digital applications convey greater value than physical products on their own. … Designed well, they increase customer engagement, retention, and lifetime value.” 

“We believe being recognized by Forrester is a reflection of our team’s talent and hard work,” says Managing Partner, Mathieu Turpault. “We’re proud of our decades of experience as a user-centered product development firm. Refocusing on product-centric UX was the natural evolution of this heritage. Adding highly trained digital-experience professionals and expanding our electronics and software offering has added value for both key accounts and newer partners. We look forward to continued growth in this area of expertise.”

Digital-Physical Design is one of Bresslergroup’s core expertise areas. Our strategists, researchers, engineers, and designers help clients navigate this complex and constantly evolving product landscape. We employ a collaborative process that seamlessly blends digital and physical. Constant collaboration between our seven disciplines and our practice of testing early and often leads to richer, deeper customer engagement, and to more successful products. 

Learn more about Bresslergroup’s Digital-Physical Design expertise and read our case studies in digital-physical design: Victor: A Better Mousetrap, Rachio: Elevating a Market Leader, and Music: Not Impossible: ‘Surround Body’ Wearable

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