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September 17, 2020

Bresslergroup Wins Silver in the 2020 International Design Excellence Awards (IDEA)

Along with our client, Not Impossible Labs, we’re proud to announce that Music: Not Impossible has won Silver in the Social Impact Design category of the 2020 International Design Excellence Awards (IDEA), presented by the Industrial Designers Society of America (IDSA). 

Music: Not Impossible was one of 124 trophy winners selected by the 2020 IDEA jury from 1,800 entries hailing from 25 countries. Their criteria included design innovation, benefit to the user, benefit to the client, benefit to society, and appropriate aesthetics.

Music: Not Impossible is a wearable vibro-tactile vest that enables deaf and hearing fans to experience concerts together by translating music into tactile vibrations. It consists of a vest, two wristlets, and two anklets with a total of 24 actuators linked to different instruments and sounds that distribute vibrations all over the body. When a drummer hits a bass drum, actuators in the anklets vibrate. The snare drum causes the wristlets to vibrate, and as vocals get louder, vibrations across the tops of the shoulders grow stronger. Wearers may adjust the intensity of the vibrations, which are visually represented via customizable color LED lights. 

Bresslergroup joined a team of partners, including Cinco Design and electronics distributor, Avnet, to push the product across the finish line. Read our case study to learn more about our work on Music: Not Impossible .

About IDEA:
IDEA is one of the longest running and most prestigious design awards programs in existence. Originally founded to recognize exceptional achievement in industrial design, the program has since grown to highlight design in many connected disciplines including design strategy, branding, digital interaction and so much more. Each year, thousands of entries are submitted by design teams across the globe, making IDEA one of the largest and most widely anticipated annual awards programs in the world.

Since 2010, winning IDEA products are entered into the permanent collection of the museum and remain an ever-present symbol of ingenuity and mastery of craft. The Henry Ford name is synonymous with innovation and the pursuit of excellence. The museum welcomes over 1.7 million visitors per year and is a national historic landmark, with an unparalleled collection of artifacts spanning over 300 years of human ingenuity.

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