Bresslergroup is excited to join the outstanding organizations and individual innovators taking part in the three-day B. PHL Festival in Philadelphia this October 15-17. Events planned around the city will highlight the innovation taking place in health care, art, music, tech, civic engagement, and more.
On October 16, from 1:20-2:10 pm, Ryan Chen, Bresslergroup’s Director of Design and Innovation Strategy, will present The Ten Consumer Megatrends Reshaping Design.
His talk, hosted by DesignPhiladelphia at the Center for Architecture + Design, will introduce the audience to the ten socio-cultural megatrends (trends that will continue to play out over the next five to ten years) that make up Bresslergroup’s Consumer Megatrend Framework. Taken together, these trends paint a coherent picture of an exciting future, and also a demanding one. It’s a future that relies on products and services that haven’t been invented yet, but which customers have already come to expect.
Doing user research alone won’t help brands design for 2028. Trend analysis will. Design strategists turn to it to predict consumers’ future behavior, and to design strategies that enable companies to achieve the desirable future. If you’re planning on being a part of this future, it’s worth putting some serious thought into how these trends will change the things you design, and how your customers are going to use them. Download our Ten Consumer Megatrends poster.
About Ryan Chen:
With an M.B.A. from the University of Oxford and a B.A. (Industrial Design) from National University of Singapore, Ryan Chen possesses a unique combination of creativity and business acumen. Before joining Bresslergroup, Ryan was a Lead Designer at Tupperware and Senior Designer at Philips Design. His work has won prestigious international awards including the iF Design Award, Red Dot, and Good Design. An expert in design strategy, design thinking, and user research, Ryan has worked globally and across industries, helping organizations including Samsung, Sony, Rocket Internet, and the Singapore Government find their innovation edge.
About B. PHL:
The three-day B. PHL festival is designed to build the city’s reputation as the most innovative city on the East Coast — a true place of choice for those looking to inspire new ideas, make connections, and ignite novel ways of doing things. Locations around Philadelphia will hold interactive workshops, sessions, exhibits and events highlighting innovation in fields like health care, technology, engineering, art, music, film, and more. To keep updated on the latest news about the festival, such as added participants, locations, tickets and more, visit BPHLFest.com.
Read Ryan’s blog posts about Design and Innovation Strategy.