The biggest pitfall for aspiring hardware entrepreneurs isn’t the funding part. Crowdfunding has turned that on its head, largely removing the early investment obstacle for anyone with a great idea and a little marketing savvy. The hardest part is hardware and clearing the production hurdles. With all the discussion about demo videos and marketing strategies, it’s easy to forget that Kickstarting a hardware project ultimately means making hundreds or thousands of physical products that can compete in the modern marketplace. This is unbelievably complicated, and the more successful your campaign, the harder it gets.
In this piece for Entrepreneur, Director of Engineering, JD Albert, who has helped numerous startups take their hardware concept from Kickstarter to reality, lists the three key things startups should do — but often overlook.