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July 24, 2018

Forrester Features Bresslergroup in Two New Reports

Recently released reports from Forrester Research, Inc. aim to answer the question, ‘How do you get the right help with design in 2018?’

Bresslergroup was one of 51 companies surveyed by Forrester and appears in their two reports entitled, “How to Select An Experience Design Provider, North America 2018” and  “Convergent Designers, North America, Q2 2018.”

“How To Select an Experience Design Provider” provides an overview of three types of providers who offer human-centered experience design (XD). Bresslergroup is classified as a “convergent designer,” which is defined as “a services firm that helps companies apply expert design practices to products, services, and spaces.”

In “convergent design,” methods, media, and projects blur across digital, service, industrial and spatial design. Convergent designers improve interactions across screens, software, physical objects, and physical experiences. 

“Convergent Designers, North America, Q2 2018” delves deeper into what convergent designers do (bring disparate fields of design together, shape and sell new ideas using sophisticated skills and techniques, and catalyze design-led organizational change). The report segments its list of 35 providers of human-centered convergent design services by size and capabilities to help its audience assess and choose the right design partner.

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