As insight-driven consultancies steeped in data and trend research, Bresslergroup and Optimal Strategix Group (OSG) have seen how consumers are evolving at an unprecedented rate.
During a time of global crisis it becomes clear how swiftly companies that rely on traditional market and user research, focused on today’s consumers rather than on customers of the future, can be caught off-guard. By the time ideas are brought to commercialization, those customers have already moved on. This is a risky strategy!
In this webinar with Ryan Chen, Bresslergroup’s Director of Design and Innovation Strategy, and David Levine, OSG’s VP of Client Solutions, you’ll learn:
• Why understanding consumers of the future is more important than ever
• About the four-step, mixed-method approach that Bresslergroup and OSG deploy to achieve customer foresight
• A list of actions that you can take right now to better prepare yourself for the future
Date: Thursday, April 30
Time: 2 p.m. EST (1 p.m. CST; 11 a.m.PST)
Duration: One hour
Learn about the other webinars in our Spring Webinar Series: Risk Reduction for Connected Devices: Design-Phase Strategies To Reduce Long-Term Costs and Delays and Digital-Physical Workflows: Our Favorite Integrated Product-Design Tool.
Bresslergroup is an insight-driven product innovation lab whose strategists, researchers, designers, and engineers are trusted by forward-thinking leaders to solve inspiring design challenges in a constantly evolving product landscape. We drive innovation that fuels growth in categories ranging from consumer products to medical devices. Learn about our Design & Innovation Strategy expertise.
OSG is a cognitive and behavioral analytics and technology company, dedicated to helping out clients achieve growth through customer centricity. It has completed over 1,400 engagements since its founding in 2007, many of which utilizing proprietary research methodology and technology platforms.